Communications and public relations strategy and tactics

  • Corporate reputation and brand reputation assessment
  • Competitive intelligence
  • Message development and testing
  • Positioning development and testing 
  • Traditional and social media monitoring, tracking, and analysis
  • Research-based white papers

Research

  • Competitive analysis and landscape assessments
  • Communications audits
  • Digital, in-person, and telephone surveys
  • Focus groups and discussion groups

Marketing, brand, and communications strategy

  • Brand strategy
  • Brand narrative
  • Messaging and voice
  • Brand architecture and naming
  • Value proposition development by constituency and segment

Marketing

  • Market analysis
  • Marketing strategy
  • Integrated marketing and media plans
  • Strategic communications
  • Integrated and interactive communications development, design, and production
  • Media analysis

Advanced analytics

  • Predictive modeling