David Geddes hosts a panel discussion on measuring ROI in public relations at the International Public Relations Research Conference. David Geddes, David Fan, Felix Flory (evolve24) and Carrie Lu (evolve24) present a new research using predictive modeling of messages that drive Toyota’s reputation.
David Fan presents at the 2011 conference of the Midwest Association for Public Opinion Research, Chicago.
Along with Professor Brad Rawlins of Brigham Young University, David Geddes gave a workshop “Measurement 201” at the 9th Institute for Public Relations Summit on Measurement in Philadelphia.
The Institute for Public Relations awarded InfoTrend the 2011 Jack Felton Golden Ruler Award, recognizing InfoTrend’s for contributing to the innovation, creative thinking, and technical rigor behind the science of public relations.
David Geddes joined the discussion at the 13thInternational Public Relations Research Conference in Miami.
David Geddes moderated a panel discussion on “Measuring Influence: How to Do It and Why It’s Important” at the 8th Institute for Public Relations Summit on Measurement. Panel members were Anne Fenice (Yahoo!), Jason Forget (GE Energy), and Zach Hofer-Shall (Forrester Research).